elf Cosmetics › e.l.f power grip primer Image 1 of 3 Image 2 of 3 Image 3 of 3 e.l.f power grip primer MYR 89.00 A gel-based, hydrating face primer that smooths skin while gripping your makeup for long-lasting wear. Material: Primer + Niacinamide Primer Primer (without box) Add To Cart Added! A gel-based, hydrating face primer that smooths skin while gripping your makeup for long-lasting wear.